SELECTED WORK
The work.
Integrated, multicultural and global programs I've led or helped lead at GALE, Group SJR, Hill+Knowlton Strategies and ICF Next. Each case covers the challenge, my role and the results.
MORE EXPERIENCE
Also on the résumé.
RAGÚ® & Bertolli®
Launched multiple line extensions; managed partnerships with Bachelor franchise alumni, including a Bertolli partnership with Sean and Catherine Lowe for a Rustic Cut Pasta Sauce line honoring National Italian Heritage Month.
FarmToFork Pasta Sauce
Introduced the brand to market.
American Pistachio Growers
Managed a celebrity partnership with Trista Sutter on the benefits of pistachios.
Kenwood Vineyards, Graffigna & Chloe Wines
Launched Kenwood's first-ever influencer program and built a tiered framework for working with creators. Hosted a Graffigna media dinner built around an Argentine-style asado.
DAZN, Red Bull, Tyson & CBRE
Led communications for every fight broadcast on DAZN, including Canelo Álvarez bouts, and helped lead the push around DAZN's global UEFA Women's Champions League rights, including the 'We All Rise with More Eyes' campaign and ambassador partnerships with Ada Hegerberg (Global) and Ashley Lawrence (Local). Worked directly with CBRE operators to build a social media governance model and consolidate global social handles.
Wrigley (Orbit, 5 Gum, Skittles) & Oscar Mayer
Multicultural media strategy, influencer programs and experiential retail activations.
Nissan, HP & USAA
Content strategy for website redesigns at Critical Mass: content audits, hierarchies, page tables and editorial calendars.
McDonald's, Alzheimer's Association & Supercuts
Copywriter for Hispanic radio and TV campaign ads.
Campaigns were executed as part of agency teams at the companies noted. Client names and trademarks belong to their owners.