A culture-first communicator helping brands step into the spotlight.

I'm a communications leader who believes the brands people remember are the ones that understand culture. For nearly 15 years, I've built integrated PR and marketing programs for some of the world's most recognized brands — from Buchanan's award-winning #ComoLoDigas (Cannes Lions shortlist, One Show Merit) campaign and its push to reach a new generation across the Americas, to helping ANGOSTURA® bitters grow sales, to putting Puerto Rico back on travelers' maps.

I've done that work inside some of the industry's best agencies — GALE, Group SJR, Hill+Knowlton Strategies and ICF Next (Olson Engage) — leading P&Ls, multi-agency teams and senior client relationships across the U.S., Latin America, the Caribbean and Europe.

I work in English and Spanish, and multicultural insight isn't a specialty I add on — it's how I see the market. I've built diverse teams, mentored communicators from intern to account supervisor, and led internal culture and DE&I programs at the agencies I've worked in.

Today I also advise founder-led brands through my independent practice. I'm open to senior communications, PR and integrated marketing roles where culture-first work can move the business.

Say hello — I'd love to hear what you're building.