Group SJR (WPP) · 2021–2023
Tiffany & Co.
A foundation website built to last
- Client
- The Tiffany & Co. Foundation
- Agency
- Group SJR (WPP)
- My Role
- Account Director
The Challenge
Redesign The Tiffany & Co. Foundation's website so it clearly communicated the Foundation's mission and work — and could stand the test of time.
What I Did
- Led the full redesign, bringing the right stakeholders together and keeping a complex project moving.
- Directed cross-functional content operations across UX, design, editorial, production and analytics.
- Developed message architecture and content frameworks grounded in data-driven insight.
The live site.
tiffanyandcofoundation.org
The Tiffany & Co. Foundation website — redesign led at Group SJR (WPP). Screenshots captured October 2026.
Visit the live siteResults
Delivered a site that is still live today — the Foundation's home for its ocean-conservation focus, grants, news and impact.
At Group SJR I was the designated earned media lead across the content and publishing roster — including DAZN, Red Bull, Tyson and CBRE — and launched agency-wide internal culture programs and DE&I initiatives.